Stockholm Design Lab: Askul
17,200
Design by
Askul wanted to establish a clear, compelling visual identity for its own-brand products. With the shared Japanese and Swedish design values of simplicity, clarity and economy in mind, and the benefit of a fresh set of eyes from outside Japan, Askul asked SDL to take a holistic approach to redesigning its brand identity.
Manual: BDG
1/6
Berger & Föhr: Ello
1/15
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