Stockholm Design Lab: Askul
17,178
Design by
Askul wanted to establish a clear, compelling visual identity for its own-brand products. With the shared Japanese and Swedish design values of simplicity, clarity and economy in mind, and the benefit of a fresh set of eyes from outside Japan, Askul asked SDL to take a holistic approach to redesigning its brand identity.
NODE: POP-UP
1/7
Anagrama: Pladis
1/2
Shuka: Pure
1/7
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